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Careers within Life Science
4. Sales & Marketing
Once a product has been developed, commercial strategies are needed to ensure that it is well publicised to the correct audience.
- Marketing
The task of the marketing department is to promote the product to the right people, at the right time, in the right way with the right messages. This will involve creation and management of a brand, ensuring product recognition, loyalty and differentiation from other products.
- Sales
Once a product is ready for the market it will need to be sold in the right way by people with the appropriate knowledge to ensure maximum turnover and profit within the business. This can involve a lot of travel and a lot of relationship building.
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